(See a 2014 album update here.)
A blimp displaying Aphex Twin's logo has appeared above art centre Oval Space in London.
The airship shows the year 2014 with the zero containing his logo. Stencils are also appearing, including at New York's Radio City Music Hall, although it could be those have been there for a while.
One marketing man has already collared the bloke driving the blimp trick ("it's gonna be good"), while another tweeter reckons the blimp contains 2,014 unreleased Aphex albums. Or perhaps it's a load of, er, hot air.
I did a bit of digging around.
The publicity stunt follows a successful Caustic Window Kickstarter campaign that saw £67,000 raised to release a rare 1990s test pressing. The latest missive from the campaign - I'm one of the backers - just mentioned some housekeeping details about a DigiPack release and mentioned nothing of a Pink Floyd-style PR coup.
I rang Oval Space, who are hosting Aphex's label mate Rustie next month for the debut of Rustie's new album Attak. I asked them if the blimp was anything to do with them. They issued a quick denial and told me it was a marketing exercise by Warp Records.
Maybe he's just DJing at Oval's LDN Craft Beer Festival this weekend. Maybe this means all those unreleased albums are ready to go. Maybe - and most likely considering what Oval Space told me - it's to do with Warp's 25th anniversary celebrations.
Either way, I think we can conclude that Aphex Twin is launching an aerial assault on London and we should all run for our lives.
Aphex blimp photo: NME
Further Fats: Aphex Twin.