Feb 17, 2022

A finger of Fudge is not enough

Finger of Fudge advert image: "only 10p"

I felt a bit unsettled the other day. Something at the back of my mind, niggling me like an annoying puppy or a ghost. I get these moments more frequently as I get older, and I have to stop to assess my general state before continuing with my day.

I realised I was fretting over whether a finger of Fudge really was just enough to treat a child, or whether or was just a bit stingy, what with increasingly affordable modern gadgets available on the high street.

You know how the advert goes, right? If you're reading a Blogger blog, you're totally old enough to remember the song in the Cadbury's Fudge commercial. Supposedly, a finger of Fudge is "just enough until it's time to eat", which is essentially advocating chocolate dessert before the meal.

And do you know what? I'm in favour. It's a long time since I've fingered a buffet, but I love going to an All You Can Eat place and alternating between sweet and savoury. I reject John Shuttleworth's philosophy in I Can’t Go Back to Savoury Now that you can't return to a shepherd's pie once you're halfway through a treacle sponge. Mix and match. Use the same spoon for both.

The Fudge song describes the chocolate bars as "very small and neat", which is true. They are incredibly small, which brings me back to my main concern that they're too small. Not quite enough to give anyone a treat. You'd have to follow it up with a Boost or a Toblerone or an entire chocolate egg. Sorry, did I type "or"? I meant to say "and".

So anyway, that's what's been bothering me recently. The miserable months of January and February are definitely getting to me. The highlight of the past few months was when I ate Mentos and drank Diet Coke and didn't explode. Harrumph. What an insufferable drudge. Why can't we have six Augusts?

I need a new project. Maybe I should watch some Cadbury's adverts to get some ideas. I could become a drumming gorilla. Shove a flake in my mouth dead sexy-like. Perhaps I should become a Milk Tray man, parkouring over wheelie bins without dropping a single Hazelnut Swirl.

Jeez. Next time I get a niggle in the back of my mind, I won't stop to think about it. Did I want to be writing about Fudges? No, I did not. Damn you, brain.

This post is not sponsored by a chocolate company. Honest. *jumps naked into a bath of Minstrels*

Further Fats: Spoons! Marshmallows beware! and other conspiracy theories (2006)

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