Edit: The Midnite EP can now be bought here: only a quid! Oh and this, incidentally, is the 600th post on Fat Roland On Electronica.
Street teams have been walking every avenue of the country promoting the inevitable number one single from Hounds Of Hulme, posting flyers through doors, shouting the track names through loudhailers and spray-painting the band logo on children's faces.
Of course, that's not true. There's no street team. When one of your band members is a horse (see the band line-up on the Bandcamp page), you spend most of your time clearing the poo-droppings from the mixing desk. At least, we would if we had a mixing desk. Or a shovel. We use our hands. In fact, we have fashioned all the horse manure into a big brown pretend mixing desk.
All I have is my final promotional video, which is pretty similar to the others. And this is how I'm describing the EP:
"3 tracks of glitchy techno packaged with artwork, a hilarious two-page PDF survival guide to one of the tracks and a bonus bad quality video... all for only a quid."The video is really bad, although it's fun. At one point I was recording moving pictures of my own wallpaper. The promo videos here are only a screenshot from one frame. If you want to see the full three minutes, you'll have to buy the EP, obviously.
I've released a few Hounds Of Hulme tracks over the past few months. Yes, I kept it quiet. One of them was the backing track for this advert for Quickies: Short Stories For Adults, while another track was described as a "sparse and minimalist mechanoid meltdown glitch funk groove" and compared to EMF, Eskimos in Egypt, Jesus Jones and Wagon Christ. Which was perceptive because I own records by all four bands on vinyl or on tape or on wax cylinder.
Hardly anyone will take notice of the Hounds so if the Midnite EP sells more than a handful, I'll crack open the champagne / Toblerone. Roll on Monday... watch out for the pre-order appearing on Bandcamp later this week.
Edit: This was the 600th post on this blog, so I've plopped in a bit of artwork to celebrate the fact. If you like the artwork, it will be available as a permanent tattoo on Etsy in the next few minutes.